Khajur SEO Case Study: Driving Organic Growth and Visibility

CASESTUDIES

JKC General Trading Co.

Jaysinh Kumar & Company was established in 1954 as an importer and wholesaler of dates sourced from the Middle East. Today, they are a leading distributor of various types of dates that are packaged in our state-of-the-art packaging facility.

Business Goal

Acquire competitive rankings in targeted, relevant markets.
Increase brand awareness in a fragmented and competitive landscape.
Increase campaign efficiency while growing overall campaign results.

Situation

They were at the very bottom for the keywords related to their industries.
Their website was not SEO optimized.
Website crawling issues and slow-load time hindered their ranking.

Strategy

We started by identifying keywords and assigning the keywords to specific pages on the site.
We added new category pages to the websites to target keywords like Buy Khajur Online, Buy Fresh Dates in India, etc.
The titles and descriptions of all the pages were written as per keywords researched and relevance to the page being optimized.
The greatest help came from our link-building team - adding high-quality inbound links every month.

Result

Before our SEO services, the website wasn't ranked for the most popular keywords so new potential customers weren't exposed to this company.
We started seeing the first page results after a month had passed since we uploaded the website. They have also achieved top rankings for keywords such as "Best quality Khajur", "Buy Fresh Dates in India", "Buy Khajur Online", etc.
The client is very happy with the results. They have seen a boost in traffic to the site as well as sales.

#	Keyword	Position	Ranked On	Search Engine
1	Buy Dates in Online	7	First SERP	Google.co.in
2	Best Dates in India	10	First SERP	Google.co.in
3	Buy Dubai Dates online	5	First SERP	Google.co.in
4	Dates online India	3	First SERP	Google.co.in
5	Best Quality Khajur	1	First SERP	Google.co.in
6	Buy Falcon Dates Online	1	First SERP	Google.co.in