Indus Corporation SEO Case Study: Elevating Online Success

CASESTUDIES

Indus Corporation

Indus Corporation is one of the established and well-accepted distributors for Industrial Automation, Building Automation, Factory Automation, Process Control & Medical sensing technologies. They are based out of Mumbai, India.

Business Goal

Acquire competitive rankings in targeted, relevant markets.
Increase brand awareness in a fragmented and competitive landscape.
Increase campaign efficiency while growing overall campaign results.

Situation

When the website was first developed, it was not SEO friendly due to which there was no internet visibility.
The site also lacked search engine-friendly navigation, which made it hard for search engine spiders to find the internal pages.
It did not possessed any quality backlinks that would help it rank well.
It needed improvements in on-page, off-page, and technically.

Strategy

We started by identifying keywords and assigning the keywords to specific pages in the site.
We added new category pages to the websites to target keywords like Buy Best Honeywell Pressure sensor, Buy Honeywell Microswitch, Buy Envitec Oxygen sensor, etc.
The titles and descriptions of all the pages were written as per keywords researched and relevance to the page being optimized.
The greatest help came from our link-building team - adding high-quality inbound links every month.

Result

Before our SEO services, the website wasn't ranked for the most popular keywords so new potential customers weren't exposed to this company.
We started seeing the first page results after a month had passed since we uploaded the website. They have also achieved top rankings for keywords such as "Buy Envitec Oxygen sensor", "Buy Best Honeywell Pressure sensor", "Buy Honeywell Micro switch", etc.
The client is very happy with the results. They have seen a boost in traffic to the site as well as sales.

#	Keyword	Position	Ranked On	Search Engine
1	Buy Autonics Proximity Sensor	9	First SERP	Google.co.in
2	temperature controller autonics	6	First SERP	Google.co.in
3	autonics temperature controller	6	First SERP	Google.co.in
4	temperature controller autonics	8	First SERP	Google.co.in
5	Buy Honeywell Damper Actuators	4	First SERP	Google.co.in