Proper web designs are important for the popularity of a website because it attracts the attention of the client and creates interest. Eye-catching and informative ones are constructed by talented designers with the help of interactive animation, videos, parallax scrolling, and several other features. The designing part and watching the appreciation pouring in are both thrilling but it does not end there. The purpose of constructing a website should not be undermined. Selling of products and services is the primary aim and too many design elements can sometimes hamper it. While well-designed sites can improve conversions it requires careful judgment to make a difference.
Excess plugins Plugins can make a website interesting with the features that it adds. Installing one on a website is also extremely easy but it tends to reduce the speed of the site which can prove to be detrimental to it. According to research clients tend to move on to a different website if the page takes more than 3 seconds to load. This leads to nearly 79 percent abandonment and these people also discourage acquaintances from accessing those sites. This leads to a loss of nearly 40 percent of clients. Therefore, adding too many plugins to a website may not be a very good idea.
More text, fewer designs An attractive website has the capability of drawing customers. With this idea, designers tend to include many images, colors, and other elements that sometimes don’t leave enough space for the text. But content is crucial for a website because clients expect important messages and descriptions that can address their concerns and questions while looking up a product. Therefore a conscious web design company creates a balance of written matter and design to offer the right feel to clients and create dependability regarding the brand.
Huge images Images are fundamental to the design but they should not be massive because most designs need to be of responsive nature which needs careful designing and image selection. Larger images can get distorted if squeezed into smaller spaces. A huge image that is used as a backdrop is good for drawing attention but too many can be distracting.
Distracting animations Cartoons and animations have the potential of making a website interesting but they should be on par with the theme and design. But Web designing services should never crowd the website and make it confusing. When used sparingly they can better serve the purpose of being used by helping in the conversion and sale of products.
Unusual navigation Navigation should be easy yet unique so that clients make the most of it. The navigation points should be placed in areas where most users are habituated to finding it. In an attempt to make it sleek the places should not be changed thereby confusing the customers. If they are not able to maneuver the website quickly then they lose interest and move on to the next website dealing with the same thing. This should be avoided in all probability by any digital marketing company.
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.
