E-Learning
Branding Agency

Here at our e-learning Agency, our team creates a visual language tailored to speak to your Learners in a way they can truly engage with. Our designers shape pedagogically sound, creative and accessible courses that invoke a Learner’s interest and enthusiasm through a dedicated branding strategy. 

Although academic minds and IT experts can deliverer excellent blueprints for the course content or the back-end structuring, they may fail to deliver engaging content. Every niche and specialisation has its limitations. This is why we combine the strengths of all of our team members to develop an all-around Global Strategy featuring input from experts across Video, Design, IT, Branding, Copywriting and more.

The eLearning course materials we produce provide a beautifully branded, smooth and rewarding user experience across the platform, through infographics, podcasts, videos, text and other multimedia. As a course may expand its scope or depth at a later time, through e.g. additional modules or exercises, we generate detailed branding templates to facilitate the process of course expansion.

The art of branding and identity for eLearning courses; a unique, multi-disciplinary challenge.

Here at TheLearning LAB we peel back the many complex layers of your eLearning vision and goals to identify your core message; this is what will make the course authentic, engaging, and memorable for your Learners.

eLearning Branding Agency Strategy

Visual Identity & Branding

Your brand is the heart and soul of your eLearning project. Every visual representation of your brand, from the project name to the logo, symbols, fonts, and everything in-between, conveys meaning and creates an emotional connection between your Brand and your Learners. 

When designing your visual identity and developing courses, we follow a creative process tailored to delivering memorable course content :

  • We put together a thorough Creative Brief, analysing every aspect of your brand (target audience, positioning, values, mission, course goals, personas, etc.)

  • We drill down to pinpoint the brand promise, which must stand out clearly through the sum of the brand’s representation in the course.

  • We build up your visual identity (logos, fonts, colours, photography, icons…)

  • We ensure that every aspect can be used across all types of communication materials (online, offline, live-steaming courses and print).

  • Upon request, we can produce your ‘Brand Guidelines’, a working document to be used by any third party involved in communicating on behalf of your brand in the future.

Good course branding elevates your Brand, but great branding does much more - it delivers a clear and purposeful message to build up your credibility. Shaping your image as an e-Learning course provider, the true value of Branding is in its ability to make you stand out in a unique way.

Branding

TheLearning LAB is a Communication and Marketing Agency Specialised in E-learning, Content Creation, ARTICULATE and Content Development. We are based in Geneva, Switzerland, and have more than 15 years of experience in the business. We provide:

01

An Analysis of Needs

02

Development of
E-Learning Objectives

03

Development of
E-Learning Objectives

04

Development of Mobile Learning

05

Inclusive, Blended
E-Learning

06

Instructor Training

07

E-Learning Expertise

08

Course Testing, Rebranding & Improvement

09

Local Support and Workshops in the Geneva Area

“If learners think it looks bad, you may have lost a good percentage of the battle in getting them to pay attention.” 

- Patti Shank

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Let’s Start

Create your unique
e-Learning tool with us!

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